Unlike a Brazilian Blowdry, which is a semi-permanent smoothing treatment, Wella Straight is a permanent chemical straightening service. This professional treatment works by breaking down the hair’s internal bonds and then reforming them using a neutraliser, effectively reshaping the hair to stay straight — similar in process to a perm, but with the goal of sleek, straight results. (Longer or thicker hair may incur a surcharge)
Frequently Asked Questions
What is a Wella chemical straightening?
It’s a hair treatment that smooths frizz, adds shine, and improves manageability by infusing keratin into the hair.
How long does it last?
Results typically last up to 3 months, depending on your hair type and aftercare routine.
Is it safe for coloured hair?
Yes—it's suitable for coloured, highlighted, or chemically treated hair, and can even help seal and protect colour.
Does it straighten my hair?
It smooths and softens natural texture, but doesn’t permanently straighten. You’ll still have natural body—just with far less frizz.
How should I care for my hair afterward?
Use sulphate-free shampoo and avoid washing for at least 48 hours post-treatment. We'll advise you on the best aftercare routine.
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